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Marketing

We focus on attracting the right buyers using the most effective channels to elevate the style and story of your home.

 


Home Preparation: We have an extensive network of reliable vendors and service providers including movers, window washers, house cleaners, carpet cleaners, handymen, landscapers, painters, flooring contractors, and more. We coordinate vendors’ efforts to minimize the disruption to your life and ensure that renovations and modifications to your home move along quickly and seamlessly. Home staging highlights the home’s best features and demonstrates the home’s potential, ultimately making the home appear move-in ready and helping buyers visualize themselves living in it.

 


Open Houses: Open houses are a great way to interact with buyers looking for their ideal home. It creates the opportunity for dialogue so we can explain first-hand the features and benefits of your home. Open house signs are placed strategically to ensure maximum visibility and open houses are advertised on social media and the multiple listing service.

 


Social Media and Internet Exposure: All of our listings are advertised on social media including Instagram and Facebook. Once listed, your home will also be found using Google searches, Zillow, Redfin, Realtor.com, and several other websites through web syndication. A custom-designed website will be made for your home that is easily viewed on all devices and easily shared on social media.

 


Professional Photography and Drone Aerials: A picture is worth a thousand words! According to the National Association of Realtors, more than 90% of buyers look online to find their homes. Professional photography allows your home to make a great first impression on potential buyers and is a critical component of the home selling and home buying experience. Real estate photographers are trained to capture your home in a way that showcases its best features.

 


Direct Mail: The graphic design team creates professional, aesthetically pleasing marketing material for your home to target market mailers to a large population of potential buyers. Additionally, homes within the nearby area receive mailers listing the relevant details of your home in the event they have family or friends looking to settle down nearby.

 


Broker Tour: A broker tour introduces your home to other local, active brokers that tour regularly. These agents stay current on local inventory and are often searching and previewing properties to meet the specific needs of their buyers. At your broker tour, we highlight the features of your home and increase visibility in the market.

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